Buzzword Trickery

by Feb 8, 2021

We’re looking beyond buzzwords here. We see you, marketing tricksters, and we’re done being fooled.

One of the best things we can do for our health is to start reading ingredient labels. Turn the container around. What is it made of? Is that what I want to spend my money on? Is that what I want to put in my body or bring into my home? Is there an alternative that is a better use of my money? An option that will serve my body better?

Many times there’s a better option right nearby for similar cost, or easily made for a fraction of the cost at home.

I was making an Instacart order for Costco and stumbled on this jar of preserves. I got excited seeing the front of the jar. I swiped to see the contents and decided, nope. Many times, once I read past the marketing, I set that item down and find one that’s a better fit for what I want. Most times that saves me money too. Homemade #alltchiajam of the same quantity costs me 1/3 of the price of this jar of sugar or less, takes about 3 minutes to make, has as little or as much added sweetener as I want (usually 1 teaspoon of raw honey in the whole jar) and is almost all fruit plus omega 3 rich chia seeds.

It’s the marketing team’s job to make us want the product. It’s our job to determine if it’s worth our hard earned money.